Posted by: Shawn | August 11, 2006

Cradle to Cradle

Cradle to Cradle Cover Just finished reading a great book called Cradle to Cradle that really resonated with me. It was a great example of the positive thinking that needs to happen around sustainability not as a deterrent to innovation and technology but rather as something that is symbiotic.

Even the book was crafted out of a new material that improved on existing paper technology in a way that made it 100% recyclable. It also went a step further in that it was waterproof and had a very good feel to it, like very high end paper.

Perhaps the most interesting aspects that was covered centered around the idea of two different ecosystems. One being the biological were organic material continually recycles, the other being a technical one were products are manufactured to continually recycle and there is no waste.

Definitely worth reading and one to add to you collection.


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