Stumbled across this today from Cone.

“The 2007 Cone Consumer Environmental Survey reports that 32% of Americans are more interested in the environment than they were a year ago. Most important, 93% believe companies have a responsibility to help preserve the environment.

The study also revealed that 47% of Americans have purchased environmentally friendly products, 21% have donated to an environmental organization, and 18% have advocated for environmental issues. In their own lives, 93 % are conserving energy, 89% are recycling, 86% are conserving water, and 70% are telling family/friends about environmental issues.”

The study is all about business benefits for attaching to causes. Specifically in this case the rise of the Green movement that has grown so rapidly. What I find so amazing is that according to this study 70% of Americans are engaging their social networks about environmental issues. To me that is huge when more people spend their social capital rather than their monetary capital on an issue.

Is it bug business? YES. Is it good for the environmental movement to have businesses looking at aligning efforts to further there goals. ABSOLUTELY.