This article about the power of laziness got my thinking about the green movement and how people are engaging with it. There was a part of it that I couldn’t really put my finger on until I read this.

Green is Convenient!

It’s an easy way to appease guilt by purchasing and living a lifestyle that has been “approved” as good. You can be lazy and still be doing your part to protect the environment. Is that wrong? Is making it easy to do something beneficial actually a bad thing?

I for one like being lazy, not for everything, but for those things I am able to accomplish easier it frees up time for me to do other things. So maybe we should think more about the power of convenience when we engage people. Rather than making it hard to become part of the environmental movement why not make it easy.

And that’s where tools and systems come into play, we ultimately enjoy when we don’t have to do something repeatedly. So what can we do to make our engagement easier. Think about it the next time you plan something where you are asking someone to do something. Especially online!