Peer Pressure – Donating

Google has done it once again! They have launched a campaign for earth day to use the power of social networks to increase the impact of individuals donations. I like the way this uses the power of social capital with friends to provide a little extra boost to a contribution. Not only do you get the personal benefit of supporting a cause you believe in but you get to brag about it with your friends. And possibly compound the power of your donation by encouraging them to support that organization too.

My only complaint is that it appears you can only choose from 12 pre-chosen organizations. I wish they had the option to add your own and really see what  power this has for the smaller environmental non-profits.

I think this idea could be expanded to become a new way of fundraising that is ongoing and helps build relationships continually with supporters. Imagine if you could log in to your favorite non-profits web site and do this and continually see your contribution spread over time. Now that’s social.