A very salient article about a solution for ensuring that content is crafted with the same skill and purpose that goes into the rest of an organizations online efforts. As someone involved with web experiences for over a decade it is amazing how many projects I have been involved with where content was an after thought. Well ok, perhaps that is a bit harsh… rather content was not considered with anywhere near the importance it actually is. 

A List Apart: Articles: The Cure for Content-Delay Syndrome

I would argues that content is a lynch pin of your experience, well written and crafted copy makes for an engaging and compelling experience. It is the story that pulls at the heart strings, instills fear, or inspires hope. Without great content the best UI fails to achieve it’s objective, without great content we fail to engage our audience and change perceptions.

We all know this, every time we ready something well written we react to it in a positive way and even the most hopeless of us at writing can find a typo at ten paces and immediately diminish our opinions. So join the call in saying invest in editing, invest in writing, and most of all invest in content with the same fervor and immediacy you give to the other parts of your engagement activities.